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Online Gambling Benchmarking Report - 2016/2017
edition
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Comprehensive report analysing updated benchmarks,
KPIs, margins, … of the online gambling industry
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MECN is proud to present the 2016/2017 edition of our
study “Online Gambling Benchmarking Study”. The first editions of the report were received very well, and
as the online gambling market changes very quickly, we are now happy to publish an updated version of our
report.
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As before, the report offers a comprehensive analysis
and benchmarking of key performance indicators (KPIs), key business figures, relevant margins, and much
more to enable executives in the online gambling industry to improve both controlling and operations.
The report is a must-read for all strategists and executives in the industry who want to save the time
and money of compiling their own database – we have done it for you. Readers of the first edition of the
report were impressed: “The report saved me and my team weeks of number crunching.” (CFO of online gambling operator).
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Content of the report
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The new report offers unprecedented insights into the online gambling industry:
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Current data and KPIs as well as historical data
– Our benchmark
analyses are based on the most recent data and KPIs
and also trace long-term developments as far back as 2007.
Revenue growth benchmarks are broken down by products/verticals.
Analyses of financial results, such as EBITDA, EBIT, … including
comparison of margins.
Mobile business benchmarks, such as share of total online business, ...
Expense/costs benchmarks and margins, such as marketing, staff costs, …
Player/customer-related benchmarks, such as active player development,
ARPU (also broken down by products/verticals), churn rates, …
Product-related benchmarks, such as product/vertical split,
cross-selling, breakdown of betting revenues by type of sport , …
In-play/live betting benchmarks, such as in-play/live betting’s share
of total revenue, in-play/live betting gross revenue margins, ...
Geographical analyses, such as the level of
internationalization and geographical diversification.
For a detailed overview
please refer to the report brochure.
In total, the report has
90 pages and 133 graphs/exhibits.
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Download report summary/brochure here
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