Comprehensive quarterly report analysing updated benchmarks, KPIs, trends, … covering all sectors of the online gaming industry

Based on our well-received Online Gaming Benchmarking Study, we have been asked by many clients to monitor the online gaming industry also on a quarterly basis. We are happy to comply with this request and are now publishing the Online Gaming Quarterly reports. These quarterly reports cover a wide range of topics from key company sectors, such as finance, marketing, strategy, …. Due to this extensive coverage, the report is a must-read for executives and departments of all companies active in the online gaming market.

Many clients have already provided excellent feedback: “This regular industry benchmarking allows my people to focus entirely on company-specific data analyses” (CFO of operator); “A great report that many of my colleagues can use in their daily work” (research/information manager).

Content of report:

• Strategic issues – Strategic topics, such as overall industry climate, trends, stock development, …
• Financial benchmarks – Quarterly revenue benchmarks, cost benchmarks, …
• Marketing benchmarks – Social media benchmarks, SEO benchmarks, affiliate marketing benchmarks, …
• Product-related topics and benchmarking – Product-related topics and benchmarking – Growth potential for selected products, benchmarking of product offers, …

In total, the report has ca. 50 pages and ca. 100 graphs/exhibits.

New and updated 2019/2020 edition of MECN’s benchmarking report for the global lottery industry

MECN is proud to present the new 2019/2020 edition of our study “Lottery Benchmarking Report”. The study again provides a wealth of information on lottery-specific industry benchmarks far beyond sales comparisons.

The 2019/2020 edition again includes a large number of analyses of the Internet/digital segments. Since social media and networks, such as Facebook, and social gam(bl)ing are becoming more and more important, we again include analyses of activities and successes of lotteries in social media.

Content of report:

• Sales-related benchmarks – Total sales and product-related sales (e.g., lotto, betting, instant, …) benchmarks, such as per-capita sales analyses.
• Sales channel benchmarks, such as number of residents and sales per outlet, …
• Internet/digital segments and channels – The report offers many analyses of the Internet/digital segments and channels, users, …. We have also included comparisons to private Internet gambling companies.
• Marketing benchmarks, such as marketing/advertising expenses in % of total sales.
• Operating expense benchmarks, such as operating expenses in % of sales broken down into human resources (e.g., average personnel expenses, sales per employee), IT and communications, and other benchmarks.
• Large number of lotteries analysed and most up-to-date information – Analyses of data from ca. 130 state/public lotteries and operators for the years 2017 and 2016 as well as long-term trend analyses.

In total, the report has 46 pages and 42 graphs/exhibits.

MECN is proud to present the 2021/2022 edition of our study “Online Gaming Benchmarking Study”. The first editions of the report were received very well, and as the online gaming market changes very quickly, we are now happy to publish an updated version of our report.

As before, the report offers a comprehensive analysis and benchmarking of key performance indicators (KPIs), key business figures, relevant margins, and much more to enable executives in the online gambling industry to improve both controlling and operations.

The report is a must-read for all strategists and executives in the industry who want to save the time and money of compiling their own database – we have done it for you. Readers of the first edition of the report were impressed: “The report saved me and my team weeks of number crunching.” (CFO of operator).

Content of report:

• Current data and KPIs as well as historical data  –  Our benchmark analyses are based on the most recent data and KPIs and also trace long-term developments.
• Revenue growth benchmarks are broken down by products/verticals.
• Analyses of financial results, such as EBITDA, EBIT, … including comparison of margins.
• Mobile business benchmarks, such as share of total online business, …
• Expense/costs benchmarks and margins, such as marketing, staff costs, …
• Player/customer-related benchmarks, such as active player development, …
• Product-related benchmarks, such as product/vertical split, breakdown of revenues by type of games , …
• In-play/live benchmarks, such as in-play/live share, in-play/live gross revenue margins, …

In total, the report has 58 pages and ca. 90 graphs/exhibits.